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Automated marketing is a process in which technology — such as artificial intelligence — is used to perform repetitive marketing tasks. This may include email marketing, social media campaigns, digital advertising (retargeting), the creation of marketing or sales playbooks and the famous customer journeys. By automating your marketing efforts, you can focus on other areas of your business to increase your sales without having to worry about daily marketing tasks.
When it comes to marketing, automation can be a great game changer. By using automation, companies can save time and resources while still offering attractive and specific content to their audience. Here are just three of the many benefits of using automated marketing:
1. Higher efficiency: Automated marketing allows companies to streamline their marketing efforts, saving time and money in the process.
2. Improved segmentation: With automation, companies can more effectively target their marketing campaigns to specific demographics, interests, and even individuals.
3. Higher ROI: Automated marketing often leads to higher ROI due to its efficiency and effectiveness. Marketing automation helps companies maximize return on investment (ROI) by providing specific content to their customers at the right time in the consumer journey. By automatically nurturing potential customers with relevant content, companies shorten the sales cycle and close more deals. In addition, automated marketing can also help companies make additional and cross-sell to existing customers, generating more revenue from each customer.
Overall, automated marketing offers a number of advantages for businesses of all sizes. If you want to improve your marketing efforts, automation may be the way to go.
In today's world, it's important to have a solid marketing strategy. And what better way to reach your target audience than through automated marketing? Using platforms such as Ortto, you can set up automated emails or even text messages that will be sent to your customers on a regular basis. This means that you can keep in touch with them without having to go the extra mile. So why don't you try it? You might be surprised by the results.
Below is a list of the most popular automated marketing software available in the market. First of all, we recommend Ortto, which is the one we use at SEOTopSecret to manage our internal and external communications through emails and text messages.
Ortto is a new automated marketing software that offers a comprehensive platform to unite all the departments of your company in one place. It allows you to create email marketing campaigns, SMS marketing or text message marketing, customer journeys and playbooks. Ortto is also a customer data platform that allows a very granular analysis of each of the interactions you carry out with your leads and consumers. The reports and analytical data you can get with Ortto are the best you'll ever find in the industry. One of the great benefits of Ortto are the widgets you can use to generate leads or prospects, the software design is great and SaaS, e-commerce and B2B companies have found in Ortto a great alternative to automate the consumer journey from start to finish. Plus, it's free to sign up and use!
Mailchimp is an online marketing platform that allows you to create and send newsletters, email campaigns, and other automated messages. You can use Mailchimp to stay in touch with your customers, promote your products or services, and establish relationships with your audience. Mailchimp offers a variety of features to help you create beautiful emails and manage your contact lists. You can choose from a range of templates or customize your own design. Mailchimp also makes it easy to add images, videos, and other rich media to your emails. And once you've created your email campaign, you can use Mailchimp's powerful reporting tools to track its performance and improve your results over time.
Kalviyo is a powerful marketing platform that allows brands to establish relationships with their customers and grow their businesses. Kalviyo provides a set of tools to help brands connect with their customers, including an email marketing tool, a multichannel marketing tool, and a customer knowledge tool. Kalviyo also offers a partner program that allows agencies and technology partners to access the Kalviyo platform and expand their capabilities to their clients. In addition, Kalviyo offers training and support to help brands get the most out of the platform. Whether you want to connect with your customers or grow your business, Kalviyo can help.
ActiveCampaign is an all-in-one platform that helps companies automate their marketing and sales processes. With ActiveCampaign, companies can create sophisticated email marketing campaigns, track website visitors, and manage their customer relationships. ActiveCampaign also provides a powerful CRM system for sales teams, making it an essential tool for companies of all sizes. Whether you're new to email marketing or looking for a more robust solution, ActiveCampaign has the features and flexibility you need to grow your business.
HubSpot is a platform that provides an “all-in-one” solution for inbound marketing. This means it covers everything from attracting visitors to your website to converting them into potential customers. To do this, HubSpot provides a number of tools, such as a blog, landing pages, email marketing, and much more. In addition, it integrates with a variety of other software platforms so you can get the most out of your marketing efforts. All of this makes HubSpot an essential tool for companies that are serious about growing their online presence.
Keap is a tool designed to help small businesses automate their marketing and sales processes. It includes a CRM system, email marketing capabilities, and several automation features. Keap aims to make it easier for small businesses to follow up with their customers and prospects, and to nurture those relationships over time. By automating repetitive tasks, Keap frees business owners and employees to focus on more strategic tasks. In addition, the system can help companies generate leads and close deals more efficiently. Ultimately, Keap is designed to help small businesses grow and succeed.
Ortto, Mailchimp, Klaviyo, ActiveCampaign, HubSpot, and Keap are powerful marketing platforms that can help your business grow. They offer a variety of features and tools that fit businesses of all sizes. If you're not sure which platform is right for you, or if you need help getting started, contact us for more information. We'll be happy to help you find the best marketing platform for your growth and strategy needs.
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