Increase in organic transactions and national distribution.
Who is Finca El Rey?
At “Finca el Rey”, shady Arabian coffee is cultivated and produced in the mountainous region of the state of Veracruz, 1,200 meters above sea level, offering a high quality. Year after year, they mix the harvest to ensure consistent quality. The constant search for excellence has meant that Café “Finca el Rey” meets all agricultural requirements, has a Quality and Origin certification, as well as the Kosher certification.
The problem
Finca El Rey didn't have a responsive website, and it didn't have the capacity to generate online transactions. For the company, organic positioning was paramount since there was no robust budget for online advertising, and it was also necessary to generate national outreach in order to achieve the distribution of coffee throughout the Mexican Republic.
The results
SEOTopSecret was responsible for the responsive design of a new website developed on WordPress, and Woocommerce was installed for e-commerce management. In less than 6 months, the Finca El Rey brand was positioned as one of the best coffee brands in the state of Veracruz, competing in organic searches and organic positioning with competitive words such as “organic American coffee”, managing to compete alongside large distributors such as Sams.com.mx. Thanks to this type of strategy, Finca el Rey has managed to distribute its product nationwide without the need for self-service chains such as Walmart, Chedrahui, to name a few.
