Nihaojewelry offers a wide range of wholesale products for retailers, boutiques, supermarkets, online stores and brands. Its goal is to offer lower purchase prices, faster delivery and more popular products to help retailers grow their business.
They have more than 200,000 products online with factory prices and they ship in 7-10 days for home delivery, with no minimum order!
Nihaojewelry operates in China, USA, Europe and Mexico.
The problem
Keyword Research: Extensive keyword research was conducted to identify relevant, high-volume search terms related to wholesale jewelry. This allowed us to optimize categories and subcategories with strategic keywords.
On-Page Optimization: Improvements were made to the structure of the website, the internal link architecture and the optimization of meta tags (titles, descriptions and headings) on all category and subcategory pages.
Quality Content: High-quality and relevant content was created for each category and subcategory. This included detailed product descriptions, buying guides, and blogs related to wholesale jewelry.
Image Optimization: Product images were optimized with appropriate descriptions and alt tags, improving the user experience and image SEO.
Quality Backlinks: Quality backlinks were built from websites related to jewelry and wholesale fashion, increasing the site's domain authority.
Technical Improvements: Technical improvements were implemented on the website to accelerate loading speed, optimize the mobile version and improve Google indexing.
The results
1. Increase in organic traffic by 65% in the first year. 2. Increase in conversions and sales in optimized categories and subcategories. 3. Constant improvement in the position of keywords in search results. 4. Increased visibility in search engines, outperforming key competitors. 5. A 30% increase in revenue generated through organic traffic
Conclusions:
The SEO strategy implemented allowed the company to significantly increase its online visibility and attract highly qualified traffic to its product categories and subcategories.
This strategy not only boosted traffic, but also resulted in a steady increase in sales and multi-million dollar revenues in Mexico, China, Europe and the United States.
The success of this case study highlights the importance of a solid and well-executed SEO strategy for ecommerce companies seeking to stand out in a highly competitive market such as wholesale jewelry.
