An SEO migration is the process of moving a website from one URL to another, or of changing its structure and content significantly. It involves careful planning and the implementation of measures to minimize the negative impact on organic search performance and preserve the accumulated SEO value over time.
SEO migrations can be necessary for a variety of reasons, such as brand changes, website redesigns, domain changes, site consolidations, and more.
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Migrating a website isn't just anything and requires a strategic plan made by experts. Sites lose millions of organic traffic overnight because they ignore migration processes that we have mastered perfectly.
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