Lyssna, formerly UsabilityHub, is a platform that offers a set of tools and services to help companies and individuals conduct research with users and gather feedback on their designs, prototypes and websites.
The platform focuses on usability testing and user feedback, allowing researchers and designers to understand how users interact with their products and identify areas for improvement.
The problem
Lyssna had a powerful set of tools and services for user research, but her blog, which contained valuable information and industry experience, was not getting the visibility it deserved. Recognizing the importance of organic traffic and its impact on brand awareness and customer acquisition, Lyssna contacted our agency for help.
Our team conducted a thorough analysis of the existing content on Lyssna's blog and identified opportunities for improvement. We designed a three-part strategy to improve the performance of your blog:
Content Audit
We meticulously review Lyssna's entire blog, analyzing the relevance, quality, and SEO potential of each article. We identify gaps, outdated content, and areas where optimization could be implemented to improve organic visibility.
On-Page SEO Optimization
We performed extensive on-page SEO optimization throughout the blog, ensuring that each article complied with best practices. This involved optimizing meta tags, headers, keyword usage, internal links, and improving overall readability and user experience. Webflow to Storyblock migration
Lyssna's blog was originally hosted on Medium.com, limiting her control over the website's design and flexibility. We recommend migrating your blog to Webflow, a powerful content management system (CMS) that offered greater customization options and SEO capabilities.
However, after a few months, UsabilityHub changed its name to Lyssna and the website had to be migrated back to the Storyblock platform, so it was necessary to implement a migration process that resulted in the doubling of organic traffic from 8,000 monthly users to approximately 19,000 organic users.
The results
Over the course of six months, our team diligently executed the planned strategy. We audit and optimize each blog post, ensuring that they align with Lyssna's target keywords and address relevant user queries. In addition, we migrated his blog from Medium.com to Webflow and from Webflow to Storyblock, transferring content smoothly while improving the overall performance of the site. The results were astounding.
Lyssna experienced a remarkable 50% increase in organic traffic within the established time frame. His blog posts began to rank higher on search engine results pages (SERPs), attracting a larger audience and driving more qualified traffic to his website. On-page SEO optimization and improved hosting infrastructure were critical to improving their online visibility and brand authority.
This case study exemplifies the transformative power of strategic content optimization and technical improvements, highlighting the importance of user-centered SEO practices and a strong content management system to drive significant growth and increased online visibility.
