Case Study
Tara Moss

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Book sales through SEO in Australia, New Zealand, Canada, UK and USA.

Who is Tara Moss?

Tara Moss is a Canadian-Australian writer and model and at the same time a UNICEF ambassador and defender of women's rights. Throughout 13 books, she has achieved international fame and recognition as one of the most important thriller writers in the USA, Canada, Australia and New Zealand.

The problem

Tara's site needed a new architecture to meet the requirements that Google needs for good organic positioning. In addition, it was necessary to reinforce the SEO strategy by generating qualified traffic in order to send transactions to the different official e-retailers where their books are sold.

The results

Thanks to the rearchitecture and sitemap cleaning that was carried out, Tara's site began to generate more qualified traffic. Google better understood the technical structure of the sitemap, and in turn the user experience had a massive impact in terms of book sales.

Tara's organic positioning has allowed her audience to buy books on her website vs Amazon, making this more profitable for the author.

Taramoss.com is currently promoting his book “The War Widow”

Tara Moss SEO