Organic positioning, also known as search engine optimization or SEO, refers to the location that a website has in the search results of a search engine without the intervention of advertising or payment to appear in that location.
In other words, organic positioning refers to the free and natural positioning of a website in the search results of a search engine. This is achieved through the implementation of a series of techniques and strategies that help improve the relevance and authority of the website in the eyes of search engines.
To understand how organic positioning works, it's important to understand how search engines work. Search engines use complex algorithms to analyze the content and relevance of a website in relation to the keywords or search phrases used by users. These algorithms take into account a number of factors, such as the quality of the content, the structure of the website, the authority and relevance of inbound links, among others.
Organic positioning is a digital marketing strategy that is based on optimizing a website to make it more relevant to search engines. This means that, when a user performs a search related to the products or services offered by the website, it is more likely to appear in the first positions of the search results.
To improve the organic positioning of a website, it is necessary to take into account a number of factors, including:
SEO or “Search Engine Optimization“ (also known as organic positioning) is a digital marketing technique that focuses on improving the visibility of a website in search engine results. To achieve this, a series of SEO tools are used that help analyze the performance of the website and optimize it to improve its positioning in search engines.
For example, Web Core Vitals, also known as “Core Web Vitals”, are a set of metrics developed by Google to evaluate user experience on websites in terms of speed, responsiveness and visual stability. These metrics focus on critical aspects that directly affect user perception and satisfaction when interacting with a website.
Web Core Vitals consist of three main metrics:
This metric measures the time it takes for the largest and most visible content element to load in the browser's graphical window. An optimal LCP is one that occurs within the first 2.5 seconds after the page begins to load. A value greater than 4 seconds is generally considered poor.
The FID measures the responsiveness of a website by measuring the time that elapses between the first user interaction (such as clicking a button) and the browser's ability to respond to that interaction. An ideal FID is less than 100 milliseconds.
The CLS evaluates the visual stability of a web page by measuring the amount of cumulative design displacement during page load. It refers to unexpected changes in page design that can be frustrating for users. An ideal CLS is less than 0.1.
These metrics are considered essential for providing a good user experience on the web and are an important factor for Google search ranking. Starting in May 2021, Google announced that Web Core Vitals would be used as part of its search ranking algorithm, meaning that websites that perform poorly on these metrics may see a negative impact on their position in search results.
The 15 techniques mentioned below include both on-page SEO techniques and off-page SEO techniques, and are essential for improving the organic positioning of your website. By using these techniques, you can improve the quality and relevance of your content, optimize your website for search engines, and improve the user experience, resulting in greater traffic and greater visibility in organic search results.
The content you publish must be valuable, useful, and relevant to your audience. It should be informative, entertaining and responsive to the needs and questions of your users. In addition, you must ensure that your content is original and is not found on other websites, and thus avoid being penalized by Google for publishing duplicate content. There are tools such as Canva.com that facilitate the production of very high quality content.
Keywords are the words or phrases that users use to search for information online. It's important that you identify the most relevant keywords for your business and use them strategically in your posts, titles, and descriptions. Keyword research is a fundamental process for any successful SEO strategy. In short, it is done to identify the relevant keywords that people use to search for information in search engines and, in this way, focus your content on those keywords.
To carry out keyword research, it is necessary to use specialized tools such as Google Keyword Planner, SEMrush or Ahrefs. These tools allow you to identify the keywords relevant to your business or niche market, your monthly search volume, your competition and your level of difficulty in positioning. They also allow you to identify the questions that people are asking related to your topic.
Once you've identified the relevant keywords, you should use them strategically on your website to optimize your content and improve your ranking in search results. It's important to remember that excessive or inappropriate use of keywords can be penalized by search engines, so it's important to use them in a natural and relevant way in your content.
Titles and descriptions are the first things that users see in search results. Therefore, it's important that they're clear, attractive, and that they include your keywords so that users know what your content is about. Remember that they have to be attractive or sticky enough for people to click on them, otherwise your CTR will be low and you will lose positions if this metric is not compounded.
Tags are keywords used to categorize and organize the content of your website. You should make sure to use relevant tags for your posts so that users can easily find related content.
The structure of your website should be clear and easy for users and search engines to navigate. You must ensure that the navigation is intuitive, that the pages are logically organized and that they can be easily accessed from anywhere on the site. Having a clear structure on a website means organizing its content in a logical and coherent way so that users can easily find what they are looking for. This includes organizing pages and creating relevant categories and subcategories, as well as creating clear and easy-to-follow navigation.
A clear structure on a website is important not only for users, but also for search engines. Search engines use the structure of the website to determine the relevance and importance of the content on each page. A clear structure allows search engines to easily identify relevant content and rank it appropriately in search results.
In addition, a clear structure allows for a better distribution of page authority on the website. When a page has high authority, that authority can be distributed to other pages through internal links. A clear structure allows internal links to be effectively distributed and to improve the organic positioning of the website's pages.
The loading speed of a website is a very important factor in SEO (Search Engine Optimization) for several reasons:
User Experience: Users expect websites to load quickly, and if a website takes too long to load, users can leave it and look for another option. This can result in a poor user experience and a high bounce rate, which can negatively affect the website's ranking in search engines.
Search engine indexing: Search engines like Google value website loading speed, since a fast website can be indexed and analyzed more quickly. In addition, search engines prefer websites that provide a good user experience and that have a fast load time.
Technical Factors: The loading speed of the website can be influenced by technical factors such as the size of the images, the code of the site, the server and the location of the server. Search engines take these technical factors into account in their ranking algorithm, which means that a website that loads faster may rank better in search results.
Internal links are links that direct to other pages within your website. You should create an internal link strategy to connect your posts to each other and improve the user experience. It's important for the following reasons:
It helps search engines understand the structure of the website: Internal links are a way of connecting the pages of a website to each other. By linking pages, an interconnecting structure is created that helps search engines understand how the different pages of the website are related. If internal links are well optimized, search engines can better index and rank pages on the website.
Improves user navigation: Internal links are also important to the user experience, as they allow users to easily move around the website. Well-optimized internal links can guide users through the website and help them find the information they are looking for.
Distribute the authority of the page: Optimizing internal links can also help distribute page authority across the website. If a page on the website has high authority, internal links can direct some of that authority to other pages of the website, which can help improve its search engine rankings.
External links are links that direct to your website from other websites. You must get quality and relevant external links to improve the authority and visibility of your website. Optimizing external links is important in SEO because inbound links from other websites can increase the authority and relevance of the website. When other websites link to a page on a website, this indicates to search engines that the page's content is valuable and useful. In addition, external links can also increase website traffic and improve visibility in search results. Therefore, optimizing external links is essential to increase the authority of the website and improve its ranking in search engines. It is worth mentioning that over time this outreach strategy is what will provide your website with the reputation and authority that is required to achieve a massive organic positioning.
Keyword research is a process that involves identifying the words or phrases that users use to search for information online. You should do keyword research to identify terms that are relevant to your audience and use them in your content strategy.
On-page SEO is the set of techniques used to optimize the content and pages of your website for search engines. You should use on-page SEO techniques, such as optimizing titles, meta descriptions, images and content, to improve the organic positioning of your website.
The regular and consistent publication of content is important to keep your users engaged and to improve the organic positioning of your website. You must create a content release schedule and meet the scheduled dates to keep your users engaged.
Data analysis tools allow you to measure the performance of your website and obtain valuable information about the behavior of your users. You should use these tools to make adjustments to your organic positioning strategy when necessary.
If you have a local business, it's important that you use local SEO techniques to improve the visibility of your business in your geographic area. This includes optimizing your profile of Google My Business and obtaining positive reviews from your customers.
Multimedia content, such as videos, infographics and podcasts, is a great way to attract different audiences and improve the organic positioning of your website. You must create relevant and engaging multimedia content for your audience and use it in your content strategy.
More and more users are accessing websites from mobile devices and tablets. You should use optimization techniques for mobile devices to improve the user experience on these devices and improve the organic positioning of your website. This includes the use of responsive designs and the optimization of loading speed on mobile devices.
Here are 7 of the most important organic positioning tools worldwide:
Google Analytics is a web analysis tool that provides detailed information about website traffic, the keywords used by users and other important data. It is a free and very useful tool for analyzing user behavior on the website and making decisions based on data.
SEMrush is a competitive analysis tool that allows you to track website performance and competition. It's a very comprehensive tool that provides information on the keywords used by the competition, website traffic, and other important metrics.
Ahrefs is a backlink analysis tool that allows you to analyze inbound links from the website and from the competition. This tool is very useful for identifying link building opportunities and improving website authority.
Moz Pro is an SEO analysis tool that offers a wide range of features, such as keyword ranking tracking, backlink analysis, competition analysis, and website auditing. It is a very complete and useful tool for anyone who wants to improve the performance of their website.
Screaming Frog is a website crawling tool that allows you to identify errors on the website, such as broken links, duplicate title tags, missing pages and other technical issues that may affect search engine rankings.
Google Search Console is a free tool from Google that provides information about the website's performance in Google search results. It's a very useful tool for identifying indexing problems, crawling errors and other technical issues affecting search engine rankings.
Yoast SEO is a plugin for WordPress that allows you to optimize website content for search engines. This tool is very useful for optimizing title tags, meta descriptions and other important elements to improve search engine rankings.
In conclusion, these are some of the most important SEO tools in the world. Each tool has its own features and functionality, and it's important to choose the right tool based on the needs and objectives of your website.
Remember that at SEOTopSecret, we are SEO specialists and are ready to help you get to the first place in Google.
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