If you are serious about the commercialization and digital transformation of your business, you have to use digital marketing tools that can generate the growth you are looking for and that can also be integrated into the consumer journey. In other words, not all serve the same purpose. Marketing is like making music, each instrument plays an important role in achieving harmony... the same thing happens with marketing. The moment all your tools are in tune, the result and success come on their own.
From social media to email marketing and automated marketing, there are a wide variety of tools that can help you reach your target audience. And the best part is that many of these tools are free or have a relatively low cost compared to the benefits they offer. So there's no excuse not to use them. Here are some of the digital marketing tools you should be using as part of your digital strategy:
Search engine optimization is essential for your website to be seen by potential customers. To achieve a solid organic growth strategy, it is necessary to carry out activities such as market research, competition research, keyword research, analysis of internal and external links, etc. The digital marketing tools to achieve an organic positioning strategy are:
SEMrush is a tool that helps you improve your online visibility and organic traffic. To do this, it provides you with data and information about the performance of your website, as well as that of your competitors' websites. SEMrush provides a set of tools that can help you with keyword research, site audits, backlink analysis, and more. In addition, SEMrush offers a series of tutorials and support materials to help you get the most out of its features. Whether you're a small business owner or a large company, SEMrush can help you grow your organic marketing performance exponentially.
Botify is an AI-powered website auditing tool that provides actionable information to help you improve your SEO. Botify is used by some of the world's best brands, such as Expedia, Loreal and Glassdoor. Botify is also one of the only tools that offers access to Google Search Console data. With Botify, you can track your progress over time, see what areas need improvement, and get recommendations on how to improve your SEO. Botify is a powerful tool that can help you take your SEO to the next level, unlike SEMrush, Botify is more suitable for large companies since the cost of using this tool may not be profitable for small startups or SMEs.
Ahrefs is a tool that allows you to see how many links point to your site, as well as the anchor text used for those links. It also shows you the main pages on your site, and the keywords that send traffic and are ranked for. Ahrefs is a valuable tool for SEO because it allows you to see where your competition is getting their links from and what keywords they are targeting. With this information, you can adjust your own SEO strategy to try to outperform your competitors. Ahrefs is also useful for content marketing, as it can help you identify which topics are the most linked and around which you should create the most content. In short, Ahrefs is a powerful tool that can be used for various purposes related to off-page SEO, which is based on outreach and backlink prospecting activities and content marketing.
Social media is a great way to connect with potential and current customers. However, your organic traffic must be a priority because in the long run, relying solely on advertising guidelines is not sustainable and not healthy for your pocket, as in everything, the most important thing is balance and getting close to professionals who take care of your budget and do everything possible to get the most out of each of your clicks. The most popular platforms for advertising on social media are:
TikTok has quickly become one of the most popular social media platforms, with a user base of 656 million teenagers and young people. For companies, this is a unique opportunity to reach a new audience. Advertising on TikTok can be very effective, but it's important to understand the platform and its users before you start creating content. TikTok users are primarily looking for entertainment, so your ads should be creative, engaging, and fast. Keep in mind that TikTok videos are often spontaneous and unscripted, so don't be afraid to experiment. With a little creativity, you can reach a new group of potential customers through advertising on TikTok.
Instagram is one of the most popular social media platforms, with more than 1207 million monthly active users. That's a lot of people scrolling through their feed every day, making it a prime place for companies to advertise. But with so much competition, how can you ensure that your ads stand out?
Here are some tips:
First, use high-quality images or videos. With so much visual content on Instagram, you need to make sure your ad looks good. Use bright, eye-catching colors and an attention-grabbing headline.
Second, target your audience. Make sure your ad is relevant to the people who are going to see it. You can segment by location, age, gender, interests, and even behavior.
Third, test different versions of your ad. Check what works best and optimize accordingly. Try different combinations of images, headlines and call-to-action buttons to find what gets the most clicks and conversions.
There's no question that Google ads are one of the most powerful advertising tools today. After all, it allows you to target potential customers based on their search history and other factors. But what a lot of people don't know is that Google Ads can also be a great way to reach new customers. For example, if you target a specific keyword with your ads, you'll also be reaching people who search for related terms. And because Google ads are so effective, you can start with a modest budget and continue to see great results. So if you're looking for a way to reach more customers, Google Ads should definitely be on your radar and strategy.
For more information on metrics and strategies, we recommend you read this article on digital advertising.
Automated marketing is one of the most effective ways to repeat everyday activities such as sending email campaigns, marketing playbooks or popular consumer journeys. We recommend Ortto.
Ortto is a leading platform for marketing, sales and service teams. It is designed to help companies automate multichannel campaigns designed for all types of companies. With Ortto, you can attract more visitors to your website, turn potential customers into customers, and delight your customers to stay loyal. All your marketing and sales efforts can be centralized on a single platform so that your team can work together more effectively. And because Ortto is built to scale, it will grow with you as your business grows.
Canva is an online design platform that allows anyone to create professional-looking designs. The platform offers a wide range of templates and tools that make it easy to create beautiful designs, and all of this is free to use. Whether you want to create a social media post, a brochure, or a presentation, Canva has everything you need. Plus, with millions of high-quality photos, illustrations, and icons available, you can create any design you can imagine. So why don't you try it? With Canva, anyone can be a designer. The free version of this software allows you to do very good quality work, however it is difficult to stick to this version since the benefits of a monthly subscription are hard to ignore, so sooner or later you will be a paid user of Canva. We highly recommend it to you.
Clipchamp is a free online video editor and converter. With Clipchamp, you can easily create and edit videos for free. You can also convert your videos to different formats, such as MP4, AVI, MOV, and others. With Clipchamp, you can also crop and adjust your videos, add effects and filters, and even add music. In addition, Clipchamp also allows you to record your own voiceovers and superimpose them on your videos. And if you need to collaborate with others on your videos, Clipchamp makes it easy for you with its built-in team collaboration features. So, whether you want to create a new video or just want to edit an existing one, Clipchamp has you covered.
Trello is a great way to organize anything and very effective for marketing teams. It's easy to use, and you can create dashboards to keep track of your projects. You can also invite others to collaborate on your boards, and they can add their own ideas and tasks. Trello is ideal for work projects, personal goals, and more. Plus, it's free! So why don't you try it? You'll be surprised how useful Trello can be.
MobileMonkey is the world's first and only artificial intelligence bot platform built exclusively for Facebook Messenger marketing. So what exactly is a Messenger marketing bot? Well, it's a computer program that can automate several tasks in Facebook Messenger, including Whatsapp and Instagram and other channels such as SMS. This includes things like sending messages, responding to inquiries, and even running promotional campaigns. In short, it's a powerful tool that can help companies take their Facebook marketing to the next level. This tool is highly recommended for all those who use Facebook as a fundamental part of their digital strategy.
Loomly is the leading visual marketing calendar that helps brands and companies create, publish, optimize and measure their content across all social media channels. With Loomly, you can easily drag and drop your content into an intuitive calendar, collaborate with your team, get approval from your stakeholders, track the performance of your posts, and much more. This platform is loved by more than 1 million users around the world and companies like Coca-Cola, BuzzFeed, NBC Universal, Sephora and many more use it every day. So if you're looking for a simple yet powerful way to manage your social media content, look no further than Loomly!
If you're like most people, you have a bunch of different passwords for all the websites and online accounts you use. And if you're like most people, you probably don't have a good system for keeping track of all those passwords. That's where LastPass comes in. LastPass is a password manager that helps you keep track of all your passwords in one place. It's easy to use: just create a master password for your LastPass account, and then add all your other passwords to LastPass. From there, LastPass will automatically connect you to all your different accounts when you need them. So no more forgetting passwords or using the same password for everything: with LastPass, your password problems are solved!
WordPress is a content management system (CMS) that allows you to create a website or blog from scratch, or improve an existing one. It's known for its flexibility and ease of use, allowing users to create anything from a simple website to an entire e-commerce store. WordPress powers more than 35% of the Internet, making it the most popular CMS in the world. And it's not just for small businesses or individual bloggers: big brands like Microsoft, The Guardian and Forbes use WordPress. Whether you're a beginner or an experienced web developer, there's a good chance you can find a use for WordPress.
Have you ever wondered what those little blue stars that appear next to product reviews mean? They're called Yotpo, and they're a way for customers to rate products and leave their opinions. Yotpo is short for “your opinion”, and that's exactly what the company collects: customer reviews about products. By aggregating customer reviews and ratings, Yotpo provides businesses with valuable information about which products are the most popular, what customers like (and don't like) about the products, and much more. In addition to product reviews, Yotpo also offers other services, such as loyalty programs and email marketing. So if you're looking for a way to collect customer reviews and data, Yotpo is a great option!
Have you ever wished there was a simple way to schedule appointments, product demonstrations? Well, don't want it anymore! Calendly is a revolutionary tool that makes scheduling appointments child's play. Just create an account and add your availability. Then, send your personalized link to anyone you want to make an appointment with. When they click on the link, they can view your available schedules and schedule an appointment with you with just a few clicks. No more going back and forth to find a time that works for both of you. Calendly takes the hassle out of scheduling appointments, so you can focus on what's really important. Try it today! Integrations with PayPal or Stripe make it possible for you to also charge for your time if you need to.
We recommend that you visit this article frequently as we constantly update it with the latest trends in digital marketing tools. Until next time.
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