Tudepa.com is a real estate company in Mexico dedicated to the marketing, pre-sale and sale of new apartments in Mexico City.
Working with the Tudepa.com team has been an incredible experience, especially because of the way they arrived at SEOTopSecret. It turns out (and stands out!!! 😉) that one day we published a campaign on LinkedIn and literally 5 minutes after it was activated, I received the first lead and that's how Ana María Rivero (Head of Marketing at tudepa.com) arrived with us.
The problem
For a year now, SEOTopSecret has served as a strategic partner of Tudepa.com in everything related to Digital Marketing. Through weekly consulting and team meetings, we have gradually improved the performance of each of its digital channels. From SEO and Google Ads advertising to managing your email strategy.
To begin with, it was necessary to do an audit to detect technical problems that prevented Google from understanding and indexing your website. For Tudepa.com, it was very important to be able to appear organically when people searched for “pre-sale apartments in Mexico City” and for their properties to appear in the top positions.
After a rigorous analysis, a 180-degree transformation was concluded, which is in the process of being launched.
In addition, there was no specialist in Google Ads at home and despite investing considerably in this medium, the published campaigns generated very few leads and their quality was not as expected.
When it came to their email marketing strategy, there wasn't an adequate structure for their extensive database either. Emails were infrequent and as a result, the metrics behind each shipment, such as the open rate, or click to rate, were also unsatisfactory.
The results
Tudepa.com's organic traffic began to increase from the first month of starting to work together. As can be seen in the image, there is an obvious trend of positive growth over all these months.
Today, Tudepa.com is the #5 place in Google when searching for “pre-sales of apartments in Mexico City” and leads and prospects have increased by 20% compared to the previous period of work. We are currently working on a total redesign of the platform, which will benefit issues such as SEO, user experience and especially your conversions.
With Google Ads, the results have been more than satisfactory. If we don't receive the necessary conversions to credit Google Ads as a successful channel, we have made it the channel with the best quality of leads with campaigns that reach up to 30% of conversion.
Working with the tudepa.com team has so far been a great experience and we are very happy to be able to help them to have extraordinary digital marketing.
