Guias

One of the reports I enjoy most about Google Analytics is being able to analyze the type of attribution that should be given to a conversion (sale, download) as a result of a digital advertising campaign.

SEO (Search Engine Optimization, in English) is a set of techniques and strategies used to improve the visibility and positioning of a web page in the organic results of search engines, such as Google, Bing or Yahoo.

SEO tools are indispensable resources for any digital marketer, web developer, or site owner looking to improve the visibility and performance of their online content.

Organic positioning, also known as search engine optimization or SEO, refers to the location that a website has in the search results of a search engine without the intervention of advertising or payment to appear in that location.

Automated marketing is a process in which technology — such as artificial intelligence — is used to perform repetitive marketing tasks. This can include email marketing, social media campaigns, digital advertising (retargeting), the creation of marketing or sales playbooks and famous customer journeys.

These digital marketing tools will help you work efficiently and productively. Many of them are free and others are not. Which ones are already part of your strategy?