Lab is a social enterprise of education and technology that democratizes access to resources to create innovation and thus mitigate inequality. Through its online courses and exclusive methodologies, it has been able to provide go-to-market strategies to the most important startups in Mexico. Ilab.net is characterized by being a community of entrepreneurial and innovative talents.
The problem
From the first moment I contacted ilab.net, I was able to detect the high quality of its content. However, the technical optimization of their site prevented Google from processing and serving it correctly every time people searched for it on Google. Additionally, the user acquisition funnel was modeled to boost the growth of its online courses, designing the customer journey of its users from start to finish.
The results
The organic traffic of ilab.net increased by 90% compared to the previous period of working together. The attached graphic shows the impact of a good organic positioning strategy. From 8,000 users to 130,000 organic users, there is a big difference and a positive economic impact on each of ilab.net's objectives as a social innovation and entrepreneurship company.
