The Customer Journey reveals itself as an exciting and essential journey in the world of marketing and business. Every stage, from awareness to advocacy, offers opportunities to captivate and delight clients, building strong and lasting relationships.
How do you build an e-commerce from scratch? What's behind Shark Tank investors? What are they looking for? What are the characteristics of an entrepreneur?
SEO is an important tool for any company that needs to generate a sustainable growth strategy. By optimizing their websites for search engines, companies can ensure that their potential customers can easily find them. However, SEO is a complex and constantly changing field, making it difficult to keep up with the latest trends.
Do you think that SEO and user experience (UX) are like water and oil? Think again. The truth is that a good UX is a guarantee of good SEO, or organic positioning. It's not about bumping heads over how much text to put on a page. It's about understanding that, at its core, what's good for the user is good for search engines.
Organic positioning, also known as search engine optimization or SEO, refers to the location that a website has in the search results of a search engine without the intervention of advertising or payment to appear in that location.
Google Search Console stands as an essential tool for any website owner or administrator who aspires to stand out in Google search results. Beyond being a monitoring platform, this tool offers a window into understanding how search engines view and value your site.
The marketing funnel acts as the compass that guides companies to success. This term, also called a conversion funnel, represents the journey that a potential customer takes from discovering a product or service to becoming a customer.
A Customer Data Platform (CDP) has become an essential tool for companies seeking to make the most of customer information and improve their marketing strategies.
Automated marketing is a process in which technology — such as artificial intelligence — is used to perform repetitive marketing tasks. This can include email marketing, social media campaigns, digital advertising (retargeting), the creation of marketing or sales playbooks and famous customer journeys.
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